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Become a Dark Mother Model

Get discounted clothes and help empower your community

I created our Dark Mother Model Program to put my marketing dollars in the hands of my customers. While social media advertising is great, that's not all that our brand is about. Our brand is about empowering real men and women to feel represented in the fashion community and not have to adhere to the "peppy" one side, or the severe "goth" side either. If you're one or the other, but you're still a kick-ass alternative styled person, then you've found your place. Mostly, I want to reward my most loyal customers with first dibs on all my new apparel, while allowing them to break out of their comfort zone, have fun, feel beautiful, and get recognition in doing it! 

Our ideal candidate will be a passionate individual, with 1000+ followers, a public profile on Instagram, and good engagement with their followers. Ultimately, I'm looking for a team of awesome people who believe in our mission to be your undoubtedly spooky-self, self-love, and body positivity into the universe.

The most important factors I look for in a Dark Mother Model is the quality of content. Are your photos well lit and have good contrast or are they blurry and yellow with too many filters? If your account is on private or you don’t have any selfies on your Instagram, your application will be rejected automatically.

I review applications everyday and you must be 18+ years or older to apply.

Also, you don't have to be a parent. We have lines of clothing just for you if you are still a young adult with no baby bats of your own. If you receive a welcome email than you’re in, but if not unfortunately your application was not accepted at this time.

What's Next?

Follow the steps below to get started.


Fill out an application with your details:

You'll have better chances of being accepted if you have good engagement with your following and some awesome selfie skills. 


Get your Dark Mother Model exclusive discount code:

A welcome email will arrive with your 30% Off discount code to make your first Dark Mother Model order from the shop. 


Get your order delivered to you:

Once you've received your orders, now its time to start taking pictures! Take well-lit selfies and flatlays for you to post on social media & tag @DarkMotherCo


Post Pictures & Get Recognition!

Once I've received your pictures, I will also cross-post and feature you on our main social media page. It's that simple!

Use a DSLR Camera if you have it or make sure you are using the highest quality resolution on your phone.

No selfies with you holding your phone. Use a timer, or have someone help you with the shoot.

Use bright natural light so we can see the details of your face and the apparel. Only unedited photos in full color, please no filters when sending me your work.

Always make sure that the apparel above all else is in focus, blurry art doesn't sell well.

Don't cover up any of the graphics; each phrase needs to be easily read. No hair, or drawstrings covering the lettering please.

Make sure there is enough contrast in the background for the apparel to pop. Example, don't put a white shirt on a white background.

Photography Tips to Keep in Mind:

Promotion Tips for Better Engagement:

Post only tall photos, so they fill up more space on people's phones.

Zoom into photos so you can see the artwork clearly, so it's the main focus of the image.

Include the price, product details, and where people can go to make their purchase.

You can also mention that you get a commission, so people are more likely to use your link to help support you!

Use all 30 hashtags when you post that includes the subject matter of the artwork: think less #lettering and more #mentalhealth.

Some examples could be:

#alternativestyle  #alternativemom  #gothmom  #punkmom  #halloween  #allblackeverything  #spookyguy  #spookybabe  #darkmotherclothing  #selflove   and so on! Add your own!

Promote each product a few times to your audience. On average only 3% of your audience sees your content anyway.

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